August 2022 Campaign

The goal of this campaign was to promote the opportunity for buyers to save up to $50,000 on their purchases, with prices varying by division. In order to effectively communicate this message, I decided to continue using animations as a way to engage the audience and draw their attention to the offer.

Additionally, I saw this campaign as an opportunity to introduce our secondary colors, which had been in development prior to this campaign. By incorporating these colors into the animations, we were able to subtly introduce them to our audience and begin incorporating them into our brand identity. Through this campaign, I was able to use my design skills and creative ideas to help promote our offerings and build our brand.

Role: Concept, Animation, Flyers, POP, Yard signs, Digital GIFs

Execution

Flyer

As part of this campaign, I created an infographic to help explain how much homebuyers would save on their dream home. The front of the flyer showed the potential savings and the back of the flyer shows the infographic that breaks down the information.

POP