Little Ollie
Little Ollie's mission is to foster a culture of inclusivity for our little ones and foster a culture of acceptance in all shapes and sizes through our gender-neutral-made with love clothing and toys!
Client: Little Ollie
Role: Designer, Ideation, Logo design, Animation, Website
Problem
For generations, people have labeled toddlers and assume their identity starting from a very young age, associating gender colors by: pink - girl and blue - boy.
“In the 18th century, little boys and little girls of the upper classes both wore pink… But over time we became too sensitive and divided the two colors and genders. ”
Solution
Created a unisex clothing company for the little ones. Focusing on the color of teal and patterns that can be worn by both genders.
Brand Identity
In this brand identity, you will see Little Ollie's ideation of the company. You are also able to view how to use the logo of Little Ollie along with the correct layout ideas.
