Summer Campaign 2022

During my first week at Taylor Morrison, I was given the challenge of developing my first campaign to promote the company's 3% summer offer. Prior to my arrival, Taylor Morrison had not used animations in any of its campaigns, so I saw an opportunity to introduce a new approach. I proposed creating a GIF animation that would grab the attention of the audience and engage them with something familiar, like a notification.

By introducing the use of animation in our campaigns, we were able to enhance our online presence and attract more potential buyers. This was a valuable learning experience for me as it allowed me to showcase my creative ideas and contribute to the success of the campaign.

Role: Concept, Animation, Flyers, POP, Yard signs, Digital GIFs

Execution